Preliminary estimates say flood damage could lead to $440 million in crop losses.

Affected operations include those of Ardent Mills and Manildra Group USA.

Was longtime milling executive with Ross Industries, Cargill.

Crop projected to be the smallest since 2010 and second smallest since 1984.

Gain recorded on sale of asset.

Project expected to extend shelf life, improve taste of whole wheat products.

Company, which is selling its current mill property in downtown Tampa, expects new mill to be operational by 2021.

Plant-based ingredients bring color, flavor and more to baked products.

Conagra cites ‘less favorable market conditions’

Conagra cites improving market conditions, operating effectiveness.