Expands incident into commercial channels.

Other General Mills flour brands included as well.

The focus will be on improving the nutritional qualities of oats and developing better performing varieties.

Research analyst sees newly appointed president as 'excellent leader.'

He is named to newly created role of president and chief operating officer.

The flour mixture may contain rice flour, tapioca starch, sorghum flour and millet flour.

The CDC said traceback investigations indicated the flour was produced in the same week at the General Mills facility in Kansas City.

E. coli outbreak may be linked to flour.

Cites sales trends and less promising commodity outlook.

Transaction also includes food service operations.