Millers, bakers, partner groups and others from across the industry attended the event, where investors were educated about the GFF’s efforts to emphasize the health benefits of including grains in the diet and utilizing that knowledge in communication with both employees and consumers. New grains research and consumer-facing resources generated by the organization was used to “tell the grains science story.” The sessions also focused on understanding the depth of the GFF’s resources, including the group’s new social media tools and campaigns, such as the “I Love Bread” video.
The GFF is committed to offering nutrition education programming that is firmly grounded in science. The organization works in conjunction with their Scientific Advisory Board comprised of nationally recognized nutrition and healthcare experts.
