Joe Tordella, Buhler's sales manager for North America.

CARY, NORTH CAROLINA, U.S. — Bühler Aeroglide announced on Dec. 8 it has appointed Joe Tordella area sales manager for North America.

Tordella will manage sales for North American food segments, including the snack and ready-to-eat cereal markets. He’ll also oversee the company’s feed segment, serving customers in the pet food and aquafeed markets. Most recently, Tordella managed Bühler Aeroglide’s field engineering capabilities where he led training and process evaluation services designed to improve operations and increase production.

“Joe has achieved a high level of success in field engineering, serving a portfolio of customers with both Bühler and competitor technology,” said Paul McKeithan, vice-president of sales. “He has an in-depth understanding of the manufacturing supply chain and the requirements of each component. His experience will be valuable in this new sales role, enabling us to sustain growth and new customer acquisition.”
 
Tordella joined Bühler Aeroglide as a field engineer in 2010. He was then appointed manager of field engineering and developed a team of engineers, providing front-line evaluations of processing operations. Recently, this service was merged with the company’s international lab services, data tracking tools and technical training in a realignment that will improve overall support for food, feed and industrial processing operations.

“Bühler is the first choice for a processing customer because of its large network of support and service capabilities,” said Tordella. “I’m eager to introduce this service expertise through sales channels. We offer a number of highly valuable tools and services that are unique to the equipment machinery we provide to the industry.”