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Our tagline and core competence is understanding flour, from the raw material to the milling process to the application. It all begins with an in-depth understanding of each individual flour, i.e. its rheology. Rheology is the study of flour and its behaviour under different conditions during mixing, kneading and baking.
We work with flours from all over the world that have very different rheological properties. These properties depend on various factors, including the type and quality of the grain, the milling process and the addition of ingredients.
Our comprehensive flour analysis helps us to determine the rheological properties of flour samples. Using standardized analysis procedures of the international milling and flour processing industry, as well as our own analysis methods, we characterize the suitability of wheat flours or flour blends for the application. We look at the falling number, gluten and protein content and numerous other parameters, and use alveograph, farinograph and extensograph equipment, among many other instruments. Once we have a complete picture of the properties of the starting flour, we develop a strategy for standardizing or optimizing the flour, which then has a decisive influence on the baking process and the final product result.
Why is rheology essential?
Improving the shelf life of products
The rheological properties of a dough also affect the shelf life of the final products. Doughs with optimal rheological properties lead to baked goods that stay fresh longer and are less prone to quality loss. This is especially important in markets where the shelf life and freshness of food are crucial.
Rheology and our enzyme solutions
In milling and baking, consistent flour quality is a cornerstone of product excellence. At MC, we understand that delivering this consistency requires innovative enzyme solutions backed by precise rheological analysis. Our advanced enzyme offerings, particularly Glucose Oxidase and Alpha-Amylase, empower mills and bakeries to achieve exceptional flour stability and control via key quality parameters such as the falling number. By combining state-of-the-art enzyme technology with a deep understanding of rheology, we deliver flour solutions that meet and exceed industry standards.
Our extra service
And besides all of this we provide a special service for our customers in the milling industry. Even as your grain is underway to its destination, we can already analyze flour samples from it to give you a complete picture of its characteristics and suggest a strategy for the standardization or optimization of your flour. By the time the shipment arrives, you will already know everything you need to do. With our rheology we're setting high standards, and we look forward to having you challenge us.
Sign up for our free newsletters From daily reports on breaking news to weekly updates, World Grain has the grain, flour and feed industries covered. |
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KANSAS CITY, MISSOURI, US — It was a bumpy ride for the global grain industry in 2024.
An already unstable geopolitical situation worsened with military conflicts expanding in Ukraine and the Middle East. Transporting grain efficiently was a challenge, in part because of those wars. And several of the world’s largest agribusiness companies saw profits tumble in a suboptimal economic climate for global agriculture.
The establishment in both Europe and the United States saw a conservative backlash against their liberal policies, leading to political unrest in countries such as France and the return of Donald Trump to the US presidency after a four-year absence. The result will likely be a continued trend toward protectionist policies that will impact the global grain trade in the coming years as well a reduced emphasis on “green” environmental policies that had become prevalent during the past four years.
The following are World Grain’s top 10 stories for 2024.KANSAS CITY, MISSOURI, US — These are the 12 nations at which World Grain took an in-depth look through its monthly Country Focus series in 2024. Revisit the locations and the perspective they provide on global grain, flour and feed issues: