The German Brand Awards are given to innovative brands, with consistent branding and sustainable brand communication, as well as personalities and companies that are pioneering in the world of brands. The German Brand Award was initiated by the German Design Council, which was founded in 1953 by the German Bundestag

Mark Scholze, chief executive officer of PETKUS, and Antje Klein, art director, represented PETKUS during the award event.

“Focusing, clear differentiation from the competition, the integration of the employees, the holistic understanding and implementation of the brand are and remain the most important success factors of strong brands,” said Andrej Kupetz, CEO of the German Design Award and jury chairman of the German Brand Awards. “For over 170 years and with passion, the PETKUS brand has stood for solid technology and innovation.”