MINNEAPOLIS, MINNESOTA, U.S. — Jeff Moyer, executive director at Rodale Institute and keynote speaker at next month’s Organic & Non-GMO Forum, along with other industry experts, will examine the complexities of developing an organic or non-GMO supply chain at this second annual event, Nov. 14-15 at the Hyatt Regency in Minneapolis.

Jeff Moyer

Moyer has been helping farmers transition from conventional farming to organic methods for nearly a lifetime with his work at Rodale Institute, which is committed to research in organic agriculture, advocating for policies that support farmers, and educating people about organic options. In 2015, he was appointed executive director at the Rodale Institute.

Moyer is a past chair of the National Organic Standards Board, a founding board member of Pennsylvania Certified Organic, and serves on various other boards.

Kellee James

Broadening the discussion to supply chain challenges, Kellee James, chief executive officer of Mercaris, will speak about a market data service and trading platform for organic, non-GMO and other IP agricultural commodities. She will provide a snapshot of organic and non-GMO demand, highlighting the gaps in the trade flow along the way, and presenting an outlook for solutions to satisfy this demand.

Ben Allen

Ben Allen of Trimble will speak about the supply chain during his presentation “Creating Solutions for Traceability Along the Supply Chain.” At Trimble, a provider of advanced location-based solutions such as GPS, laser and optical technologies, Allen is enterprise solutions lead for agriculture. His session will explore the importance of traceability along the supply chain and introduce some of the novel tools to accomplish this.

For more information about the forum, click here.