PURWODADI, INDONESIA — De Heus, a global leader in animal nutrition, on Oct. 14 announced that it has strengthened its presence in Indonesia with the acquisition and launch of a facility in Purwodadi, Central Java.
De Heus, which now operates five feed mills in Indonesia, said the new Purwodadi feed mill enables it to better serve its customers and meet growing demand for high-quality animal feed in Central Java and surrounding areas.
The strategic location of the plant, which has expanded its production capacity to 15,000 tonnes per month, allows De Heus to serve customers in the region “more efficiently and effectively, providing tailored solutions for livestock farmers,” the company said.
De Heus Indonesia said it remains dedicated to empowering the independent commercial Indonesian poultry and aquaculture farmers, with a continuing commitment to refrain from engaging in commercial broiler or aquaculture farming itself, thus ensuring it does not compete with the Indonesian farmers in their core business.
“We are thrilled to expand our operations in Indonesia and contribute to the growth of the livestock sector,” said Kay De Vreese, president director of De Heus Indonesia. “The new Purwodadi factory is a testament to our commitment to providing high-quality livestock feed and supporting sustainable livestock farming practices to the independent Indonesian farmers.”
Aligned with De Heus’ global vision for sustainability, the Purwodadi facility aims to make a positive impact on the local economy by creating jobs and offering farmers greater access to high-quality feed, the company said. The facility’s production processes are designed to efficiently meet the needs of local farmers, ensuring a consistent supply of feed while incorporating sustainable raw materials into the animal feed.
“Indonesia holds vast potential in livestock farming, and our goal is to support the industry’s growth by providing dependable feed solutions that are tailored to the needs of local farmers,” De Vreese said. “This new facility allows us to make a meaningful contribution to both the community and the environment.”
De Heus, which is based in the Netherlands, has increased its presence in Southeast Asia in recent years, particularly in Vietnam. Earlier this year, De Heus opened a new shrimp feed mill in Vinh Long province with an annual production capacity of 50,000 tonnes. In September 2023, De Heus launched a new aquafeed mill dedicated to the production of pangasius feed with an annual production capacity of 240,000 tonnes in Can Tho province.
