WINNIPEG, MANITOBA, CANADA — Four Canadian grower organizations have pledged C$13.4 million ($9.86 million) to the newly launched Gate Capital Campaign led by Cereals Canada to promote the country as a global grains leader.
Gate is a C$102 million project aimed at advancing Canada’s position as a leader in cereal grain innovation and global food security with a new facility to be built in downtown Winnipeg, Manitoba. Cereals Canada is the national, nonprofit, industry association representing the Canadian cereal grains value chain.
Commitments from Alberta Grains, Saskatchewan Wheat Development Commission (Sask Wheat), Manitoba Crop Alliance, and Grain Farmers of Ontario bring the campaign’s total to C$18.4 million in support of the Global Agriculture Technology Exchange (Gate). The organizations are all members of Cereals Canada.
“High-quality Canadian wheat starts with the growers, so it is fitting that this capital campaign starts with their commitment,” said JoAnne Buth, Capital Campaign chair. “Growers are the foundation of agriculture, and this exemplifies their interest and devotion for a stronger, profitable cereals industry. We’re thrilled to see such strong support from the farm associations.”
Gate is expected to serve as a hub for food innovation to support Canadian farmers, domestic and global customers and the value chain, and support Canada as a leader in nutritious, high-quality food ingredients. Cereals Canada said it is contributing C$5 million from its reserves to the Gate Capital Campaign.
The Gate Capital Campaign Cabinet along with Cereals Canada staff will continue to engage with potential donors, all levels of government, and industry partners as it works toward making the vision of Gate a reality.
“This initiative will provide more opportunities for customers to use Canadian cereals and other products, opening additional markets and increasing trade, and enhancing our ability to meet growing global demand for Canadian cereals while driving innovation in our industry for the next several decades,” Buth said.