LONDON, ENGLAND — UK Flour Millers launched a redesigned and revamped FAB Flour website, featuring useful tools for cooking at home.
UK Flour Millers is the trade association for flour millers across the United Kingdom (UK) and Ireland. Its consumer-facing website, FAB Flour, is a resource for home chefs and the wider food industry.
The new website features a user-friendly design and introduces tools such as pre-set baking timers, easy conversion charts, and an editable serving size calculator.
“The new FAB Flour website is a vital tool for home bakers, with a variety of recipes that make cooking both fun and educational,” said Alistair Gale, chief executive of UK Flour Millers. “Our goal with this major website refresh has been to enhance the home baking experience with an array of new features; we’re making it easier for everyone to enjoy their time in the kitchen.
“We also take the opportunity to highlight the critical role flour plays in our diets and daily lives. So great tasting recipes are easily at hand, along with easy to access essential flour facts and nutritional information.”
The new FAB Flour website caters to both novice and seasoned home chefs. Its modern interface makes it easier to navigate and enhances the user experience by offering streamlined access to recipes, tips, and resources, UK Flour Millers said.
