WITTENBURG, GERMANY — The FlourWorld Museum in Wittenburg, Germany, which highlights the history and technology of flour production, received two European design awards for its video projection in the newly opened milling room.

The exhibit won the grand prize of the Video Mapping European Center and the European Design Award in gold in the digital installations category.

Both award juries praised the innovative exhibit, which offers insights into modern milling.

The new video projection was developed specifically for this location and subject. It interacts with a kinetic sculpture, a wall made up of 80 individually controllable moving panels, to translate the industrial processes of modern milling into an abstract visual idiom. The installation makes the normally hidden processes of flour production visible through the kinetic sculptures and abstract video images. Visitors see how complex mechanical processes turn grains into refined flour.

The concept for the new milling room was developed jointly by museum curator Dr. Oliver Seifert, architect Carsten Falkenberg, production studio Urbanscreen, Lynxmedia Media Systems, grain processing technology company Bühler AG, and Mühlenchemie GmbH & Co. KG.

Under the motto “Flour. Power. Life.” the FlourWorld Museum illustrates the historical and cultural significance of flour for mankind. The exhibition spans the range from the earliest grain cultivation to today. Another featured exhibit is a fascinating reproduction of Ötzi, the glacier mummy from the Ötztal alps. More than 5,300 years ago he was already eating grain-based foods, as two primitive grains found in his coat prove.

Almost 4,000 flour sacks from every continent show in their artwork the symbolic power of flour and the passion of millers and tell stories from around the world.