TOKYO, JAPAN — The Specialty Soya and Grains Alliance (SSGA) is bringing its Identity Preserved International Summit Workshop to Tokyo on March 7 as part of FOODEX Japan 2024.
The Identity Preserved International Summit Workshop will feature educational presentations describing US identity-preserved protocol and labeling and includes translation and ample networking opportunities. With traceability at the heart of it all, the identity preserved process segregates crops and products throughout production, processing and distribution.
“SSGA launched the US identity preserved program a little over two years ago, and 15 certified companies now use the ‘Identity Preserved United States’ brand mark to signify the great quality and traceability of US specialty soybeans and grains to international food companies and buyers,” said Shane Frederick, manager of strategic programs for the SSGA. “We are going to Tokyo to tell the US identity preserved story and emphasize that when it comes to these premium US field crops, quality doesn’t cost, it pays.”
FOODEX is the largest annual food and beverage trade show in Asia.
“We’re building and growing a strong relationship between farmers and suppliers of US specialty field crops and customers and consumers overseas,” said Bryan Stobaugh, SSGA board director and director of licensing and commercialization for Missouri Soybeans. “As the identity preserved association of the United States, SSGA has a ‘fork-to-farm’ focus that covers the entire IP value chain.”
Workshop presentations include:
- Information about suppliers of identity preserved, variety-specific field crops, including US companies and products certified with the Identity Preserved United States mark.
- An explanation of the US identity preserved system and assurance plan and how it assures quality and traceability.
- Opportunities to include the Identity Preserved United States label on retail product packaging and how to communicate the mark’s message to customers.
- Crop updates and outlooks from US farmers
