LUBBOCK, TEXAS, US — A newly designed web page emphasizes the United Sorghum Checkoff Program’s dedication to highlighting and promoting sorghum’s role in sustainability. The initiative will inform, education and engage producers and consumers on the environmental benefits of “The Resource Conserving Crop.”
The updated web page, unveiled Feb. 28, offers a comprehensive overview of sorghum’s sustainability story, stressing the contributions of sorghum farmers toward environmental conservation. By spotlighting key facts and data points, users can dive deeper into the intricate narrative of the grain’s sustainability, linking out to additional research and information available on the platform.
“The sorghum crop embodies sustainability, addressing critical concerns such as water conservation, soil preservation and wildlife protection,” said Norma Ritz Johnson, executive director, Sorghum Checkoff. “Our industry recognizes the pressing need to amplify the message of sustainable agriculture, catering to diverse audiences, including producers, consumers and industry stakeholders.”
The updated landing page will feature The Sorghum Checkoff’s recently integrated video series, enhancing the user experience by providing insights into the sustainability practices of sorghum. Housed within the platform, these videos demonstrate sorghum's standing as The Resource Conserving Crop.
“Our investment inthis updated platformsignifies our commitment to serving as the central resource for information on sustainable agriculture,” said Clint White, director of communications. “Through engaging content and interactive components, we aim to captivate both producers and consumers and inspire them to explore the benefits of sorghum’s sustainability.”
