ARLINGTON, VIRGINIA, US — After a stint in private industry, Ivan Goh has returned to US Wheat Associates (USW) as biscuit/bakery and noodle technologist in the South and Southeast Asia market, a position he previously held from 2018-22.
Goh has extensive experience in flour milling, bakery technical service and wheat food ingredients. He will work closely with USW staff, leading USW training courses throughout the region. Goh joined USW in March 2018. He left USW in late 2022 and has since worked in private industry, building further on his skills and experience.
Joe Sowers, vice president for South and Southeast Asia at USW, said Goh, who will be based in Singapore, will take on the additional responsibility of running courses at the UFM Baking and Cooking School in Bangkok, Thailand.
“Ivan has remarkable technical abilities and is very familiar with the training programs US Wheat Associates conducts,” Sowers said. “He understands the wheat foods industry in South and Southeast Asia, having experience with USW and private industry throughout the region. He is also familiar with other markets, having collaborated with staff in our Manila, Seoul, Taipei, Beijing, Casablanca, and Latin American offices.”
Goh received his bachelor’s degree in food science and technology from the University of Putra Malaysia and is fluent in several languages spoken in the region. Goh was mentored by USW Bakery Consultant Roy Chung, one of the longest serving USW staff members.
