SHARJAH, UNITED ARAB EMIRATES — 4B Middle East, a new subsidiary of the 4B Group, opened a new office in the United Arab Emirates in the Sharjah International Airport Free Zone.

The subsidiary is under the leadership of Zakaria Rasras, managing director.

4B has been serving customers in the Middle East for many years, across many industries ranging from grain handling to fertilizer and cement. With its local office in the UAE 4B will be able to be closer to its customers and available to provide on-site engineering and after-sales support.

“The opening of the 4B Middle East Office brings us closer to our customers in the region and enables us to better support them with technological material handling solutions,” Rasras said. “The Middle East is an area of strategic importance with great resources and is a region of significant economic growth. With the Industry 4.0 revolution, decision makers are increasingly aware of the need to save energy, and increase productivity through improvements in processing efficiency, while protecting the environment. They are also conscious of the high importance of quality and safety across their businesses. 4B has positioned itself to help businesses meet these objectives.”

 The 4B Group specializes in the design, manufacture and supply of components for the bulk material handling industry. The 4B product range includes elevator buckets, elevator bolts, elevator belting and belt fasteners, forged chain, level controls and hazard monitoring sensors and control systems that reduce the risk of explosions in hazardous areas and minimize downtime through predictive maintenance.  

It is an internationally recognized and trusted supplier of bulk material handling components that works closely with its customers across the world, including many international equipment manufacturers and multi-national bulk material handling and processing facilities.   

Carl Braime, group sales director, attributed much of the company’s success to its focus on innovation.

“We are focused on supplying high quality components and providing innovative engineering solutions and services to make material handling systems that are smarter and more efficient,” he said. “4B Middle East is 4B’s eighth international subsidiary extending the company’s global reach and we are looking forward to strengthening relations with existing customers and building new ones throughout the Middle East.”