MORTON, ILLINOIS, US — Randy Longbrake has been hired to lead the inside sales team for 4B’s Material Handling Components Division.

In his new role, Longbrake will drive sales generation, new customer development and support.

“We’re excited to have Randy back on the team, and we have no doubt customers will be even more pleased to have him behind their operations again,” said Roger Bruere, vice president – Material Handling Division. “He has the kind of detailed experience and industry knowledge that’s invaluable for customers to pull from.”

Longbrake previously served 4B material handling customers, providing on-site support as well as identifying the right solutions to help competitive businesses achieve goals. His career also includes time with a variety of machinery industry dealer-distributors and manufacturers, including more than 16 years with GSI Group. He has been actively engaged in the industry throughout his career and was recently elected president of the Grain Elevator and Processing Society (GEAPS) Cornbelt Chapter.

Longbrake can be reached at rlongbrake@go4b.com or 1.309.339.4291.