OMAHA, NEBRASKA, US — Gavilon has been officially rebranded as Viterra across its business in the United States and Mexico, following Viterra Ltd.’s purchase of the grains origination and storage and food ingredients business of Gavilon Agriculture Investment Inc. in 2022.
The acquired assets are in major growing areas across the United States, with access to major railroads, rivers and ports. Omaha, Nebraska, US, will continue to be the headquarters for Viterra’s US and Mexico business.
The Viterra name and logo rolled out across the United States and Mexico on Feb. 27, and this process will continue until all aspects of the Gavilon brand have been updated. This change will not impact any open contracts, banking information, or tax identification numbers, the company said.
“Today’s launch of the Viterra brand across our operations in the US and Mexico sets the stage for the continued growth and investment across our network,” said Rayner Freyberg, chief executive officer of Viterra US and Mexico. “We will continue to look for ways to strengthen our business and create additional opportunities for our employees, producers, and customers.”
Viterra’s intent to acquire the assets of Gavilon, a wholly owned US-based subsidiary of Marubeni America Corp., was first announced in January 2022. The transaction closed on Oct. 3 for $1.125 billion, plus working capital and subject to other price adjustments.
Viterra, based in Rotterdam, Netherlands, is the crop trading business spun out of Glencore in November 2020. Viterra has more than 17,500 employees operating in 37 countries, and its network of storage, processing and transport assets connects producers and consumers to supply sustainable, traceable and quality-controlled agricultural products.
“We are proud to implement the Viterra brand throughout our network,” Freyberg said. “This change will not impact who our producers, customers, and vendors work with within our company, nor change the high level of service they have come to expect from us.”
