THISTED, DENMARK — As it celebrates its 75th anniversary, Cimbria plans to focus on developing digitalized products and service to extend customer service and reducing customers’ raw material losses.

Cimbria, a leader in industrial processing, handling and storage of seed and grain, has grown steadily with a strong focus on its core business and understanding of the market and the customers’ needs.

Cimbria is celebrating its anniversary in 2022 with the prospect of making the year a record sales year through an even more targeted sales strategy that already has resulted in a solid order backlog for the year.

“We are fortunate that we are facing high demand for digital transformation across our business,” said Gary Rollinson, vice president, AGCO Grain & Seed EME. “Customers are looking for solutions that can minimize raw material losses while maximizing production uptime. Thanks to a combination of innovation and AI, we can help our customers collect and measure information from the equipment to support their most efficient use.”

In 2016, Cimbria became a part of the AGCO Corp. and now has operations — including manufacturing facilities — in Denmark, Italy, Czech Republic, and Austria as well as dealers in all continents. Not only does this deliver global reach; Cimbria also is committed to be an active player in the local communities and creating local jobs.

“Cimbria employees are very loyal,” said Stefan Caspari, senior vice president and general manager, AGCO Grain & Protein. “We have many cases of team members who have started their careers with us as practical clerks or technicians, who have gone on to grow and develop their personal and professional skills within the company. In fact, Cimbria employees have some of the longest employments across AGCO’s 23,000 employees. This solid base of long-standing experience and expertise combined with young candidates bringing in new perspectives and knowledge keeps Cimbria relevant to customers.”

A combination of customer focus and truly understanding their needs is reflected in many long-term customer relationships, which makes it possible for Cimbria to support their journey towards a more sustainable future, the company said.

The requirements for more sustainable, full-service integrated, and smart solutions are becoming increasingly important for investors and customers, especially against the backdrop of a growing world population to feed. This also calls for a more efficient processing and handling as well as safe storage of crops.

“When we can help our customers solve their challenges by — for example — improving energy efficiency we contribute to an optimized use of resources,” said Stephan Buskies, vice president and general manager, AGCO Grain & Protein, EAME & Grain, APAC.