VANCOUVER, WASHINGTON, U.S. —Pedro Curry has joined Wilbur-Ellis Nutrition as its new chief operating officer (COO).

“Pedro brings unique experience that will help us better navigate a variety of markets,” said Andrew Loder, Nutrition division president. “I am excited to welcome him to our team and believe he will help us move closer to our vision of becoming the innovative leader in the marketing and distribution of animal nutrients.”

Curry was most recently general manager for QualiTech’s Ag Nutrition division and has spent the last 25 years of his career in the United States, Asia-Pacific, Central and South America building his expertise in operations, sales and general management, specifically in agribusiness industries.

“It is simply inspiring and energizing to join a company such as Wilbur-Ellis Nutrition, whose vision of the future relies upon such strong core values of integrity, diversity, effort, accountability and service,” Curry said. “I am honored to become a part of this team and to be able to share my knowledge as we strive to achieve sustainable, superior results for all stakeholders through operational excellence.”

Curry’s initial focus will be working with the operations team to elevate current efforts as well as determining the best way for operations to continue supporting Nutrition’s commercial efforts as Wilbur-Ellis works to innovate and deliver better value-added solutions to its customers.

Curry is a part of the Wilbur-Ellis Nutrition senior leadership team and is based in the division headquarters in Vancouver, Washington, U.S.

Wilbur-Ellis Nutrition markets and distributes safe, premium ingredients for the livestock, pet food and aquaculture industries.