BANGKOK, THAILAND — VICTAM and VIV are teaming up to fuel growth in the Asian market with a co-hosted event in Bangkok, Thailand March 2020.

This new partnership unites events relating to the animal feed and grain industries show VICTAM Asia in March 2020 and the VIV Health & Nutrition Asia Trade Fair and Forum originally planned to take place in Bangkok in January 2020.

“Presenting the shows as parallel platforms at the same time within the same venue is a great way to bring together two strong brands for the Asia market, in an integrated format so that the visitor experiences them as a single event,” said Sebas van den Ende, general manager of VICTAM International b.v. “It is certainly a much more convenient concept for the industry than the original plan of staging them separately in Bangkok, only months apart.”

Both events will now be co-located at Bangkok’s BITEC exhibition grounds on March 24-26, 2020, as VICTAM Asia and Animal Health & Nutrition, by VICTAM and VIV.

“The discussions leading up to the partnership agreement have shown clearly that both organizations share a firm belief in the growth prospects offered by the Asian market,” said Heiko M. Stutzinger, director of VIV worldwide and managing director of VNU Exhibitions Asia-Pacific. “Our own activities in Asia have gained significantly in importance over the past few years and we view the partnership for the March 2020 Bangkok event as a major next step in better serving the region.”

van den Ende at VICTAM International predicted that the newly combined Bangkok event will attract more visitors as well as have a larger footprint in March 2020 by having exhibits and conferences on health and nutrition side by side with the displays and seminars about feed manufacturing technology.

“VICTAM is formally constituted in The Netherlands with the status of a not-for-profit foundation to do good for the animal feed industry,” van de Ende said. “The agreement to put VICTAM Asia 2020 together with VIV Health & Nutrition Asia fits that objective because we believe the industry will be happy about it. Almost 20 years ago there was an occasion in Europe when VICTAM and VIV events had to be combined at the last minute due to an animal disease crisis. The market at the time reacted well to that combination with no negative comments. I think we will see a similarly positive industry response to amalgamating our Bangkok shows in 2020.”

Stutzinger pointed to the extra benefit of continuity from having the Asian focus on nutrition and health in 2020, right in the interval between the recent VIV Asia show in March 2019 and the next one in March 2021. He noted the timing directly helps professionals active in the Asian animal nutrition and health sectors who want to be sure they stay up to date, whether it is on product innovations and regulations, the effective use of ingredients and medication or the continuing global dialogue over the extent to which pharmaceuticals might be replaced by feed-related alternatives.

VICTAM Asia and Animal Health & Nutrition, by VICTAM and VIV, will be marketed jointly by VICTAM’s and VIV’s sales teams. Pre-registration to attend will be available shortly through a newly created website.