HOUSTON, TEXAS, U.S. — RiceBran Technologies has added three individuals to its sales and quality assurance team.

Denny Lacy has been named director of sales. Lacy has more than 20 years of sales management experience in the food and animal nutrition industry, most recently as vice-president of sales at AFB International. Earlier, he worked at Dupont Nitration, Conagra Brands, Penford and Cargill.

Amy Gilliland has joined RiceBran as director of technical sales. Gilliland has more than 20 years of experience in technical and ingredient sales, including experience in starch and fiber applications. She most recently was technical director at Batory Foods. Earlier, she held executive positions at Celanese Food Ingredients, Pinnacle Foods and National Starch.

Sherry Rhoads has been named vice-president of compliance, regulatory and external affairs. Rhoads has 29 years of experience in the flour milling industry, most recently as director of FSQR at Ardent Mills. Prior to Ardent Mills she held quality assurance management positions at Conagra Brands, Horizon Milling and Cargill.

“We are excited to have Denny and Amy join our growing sales team at RBT,” said Brent Rystrom, president and chief executive officer of RiceBran. “Denny has a long history of successfully marketing specialty ingredients to the food and animal nutrition industries, with long established account relationships that include some of the most well recognized CPG and Companion Animal companies in the market. Amy has a proven technical sales background as well as a unique understanding of starch and fiber applications that is a perfect fit for our ingredient portfolio, especially in functional foods and bakery applications. Her prior experience with product development and new ingredient discovery will also be of great value as we expand our portfolio into complimentary segments.

“We are also pleased to welcome Sherry as our new VP of compliance, regulatory, and external affairs. Her wealth of experience in all aspects of quality assurance and regulatory compliance provides a solid foundation for our company as we seek to expand the depth of our production capabilities and enter into larger market opportunities.”